In 1930 Georg Passier, the son of Ernst Passier born in 1907, joins the business. He has not only learned the saddler‘s trade, but additionally has a commercial training and has spent one year in the USA. This serves G. Passier & Sohn‘s internationalization. The main focus of the company is the export of quality goods made in Germany.
The new catalog is published, its title „The world is our field“ underlines the company‘s international orientation. For the first time not only products are presented, but popular riders are also presented as testimonials. The list of successful equestrian athletes is long – as all those who are well-known ride on G. Passier & Sohn saddles.